Breadcrumbs

Show the navigation path on product and collection pages (e.g. Home → Collections → Product). Helps customers orient themselves and improves SEO.

Theme Editor → Theme settings → Breadcrumbs

Note: Breadcrumbs create multiple URLs for the same product, which can affect SEO. In most cases the UX benefit outweighs the SEO impact.

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Navigation context — for customers and search engines

A breadcrumb trail (Home → Jackets → Wool Coat) does two things at once: it shows customers where they are in your store, and it creates internal linking structure that search engines use to understand your site hierarchy.

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For customers: a path back — and forward

A customer who lands on a product page from Google has no visible way to explore the collection it belongs to — unless breadcrumbs are enabled. With breadcrumbs, every product page has a clear path back to its category. This is one of the lowest-effort additions you can make to reduce bounce rates on organic traffic pages.

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How to enable

Pro tip: Breadcrumbs require two steps — enable them in Theme settings and add the Breadcrumbs block in the Product overview section in Theme Editor. The setting alone is not enough.

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Step 1 — Configure in Theme settings

Go to Theme settings → Breadcrumbs and enable the toggle.

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Step 2 — Add the block to your template

1. Open Theme Editor → Default product (or any product template)
2. Inside Product overview section, click Add block → Breadcrumbs
3. Save

Note: Adding the block without enabling Theme settings → Breadcrumbs will show nothing.

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Path style — choose what to show

Path style controls how much of the navigation path is shown:

Option	What appears	When to use
Show collections page	Home → Collections → Category → Product	Store with clear department structure
Disable	Product name only	Minimal stores where the full path would be redundant

Dim path — a separate toggle that reduces the visual weight of the path so the current product name stands out. The trail stays readable but doesn't compete with the product title.

Show current item — includes the current product or page name as the last crumb in the trail.