Product badges

Configure Sale, Sold out, and custom product badges in Avante — set colors, text, and add labels like "New" or "Bestseller" via metafields.

Theme Editor → Theme settings → Product badges

Badges that sell before customers read a word

A product badge is a silent salesperson. "Sale", "Sold out", "New" — each one changes how a customer perceives a product in under a second. Used well, badges create urgency, set expectations, and guide customers through your catalog without extra effort.

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What you configure here

This panel controls the visual appearance of badges — their text labels and colors. For the full setup guide including custom badge metafields, see Product badges.

Automatic badges — Sale, Sold out, and Pre-order each have their own text and color fields. Change the label to match your brand voice (e.g., "On sale" instead of "Sale"), and set background and text colors independently.

Custom badges (Badge 1–4) — four slots for custom labels driven by the custom.badge metafield. Enter the badge name exactly as it appears in the metafield, then set its colors. The theme matches badges by exact text — capitalization and spacing must be identical.