Product Recommendations & Recently Viewed Products
Automatically populated product sections — Shopify's recommendation engine or the shopper's own browsing history.
Two sections that automatically populate with products — no manual picking — using either Shopify's recommendation engine or the shopper's own browsing history.
Product Recommendations — pulls from Shopify's recommendation engine based on the current product.
Recently Viewed Products — pulls from the shopper's own browsing history.
Product Recommendations
Pulls from Shopify's native recommendation engine based on the current product — no manual selection.
How to add
In Theme Editor, open the Product template.
Click Add section and select Product Recommendations.
Good to know
Recommendations come from Shopify's own engine (based on purchase and view data) — there's no way to hand-pick which products appear here.
This section needs a current product to base recommendations on, so it only works on the Product template.
Settings
Recently Viewed Products
Near-identical schema to Product Recommendations, but pulls from the shopper's own browsing history (stored via localStorage/cookies) instead of Shopify's recommendation engine.
How to add
In Theme Editor, click Add section on any template.
Select Recently Viewed Products.
Good to know
This section reads from the shopper's browser storage, not their account — it's empty for first-time visitors and won't sync across devices.
The default item width (6) is wider than Product Recommendations' default (4), so out of the box these two sections don't look identical even with matching settings — check Desktop item width if you want them to match.
Customization ideas
Place Recently Viewed below Product Recommendations on a product page: recommendations for discovery, recently viewed as a quick way back to something the shopper already looked at.
Settings
Best practices
Keep Product Recommendations on the Product template only — it has no current product to work from elsewhere.
Recently Viewed works anywhere, but it's most useful on the homepage or cart page where a returning shopper might want a quick way back to something they looked at.
Related
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