Top 10 companies using Magento to power their operations
1. The Ford Motor Company
At the top of our list is The Ford Motor Company (Ford), an American automaker based out of Dearborn, MI. Ford
is one of the top automotive
companies globally and one of the biggest Magento stores on this list (by company turnover), with annual
global revenue of $127 billion as of 2020.
Ford is renowned for its iconic Mustang and F-150 series worldwide. Ford uses Magento to power its website and to
supply original accessories across its global dealer network for its loyal customer base distributed across the
Ford even offers personalization features on its website by allowing visitors to select the model of their vehicle
to view products specific to their needs. It also uses Magento’s advanced search engine effectively to recommend
suggestions when customers cannot find the products they need.
2. The Coca-Cola Company
A household favorite across the globe, The Coca-Cola Company (Coca-Cola), needs no introduction. Founded in 1892 and headquartered in Atlanta, Georgia, it is best known for its signature soft-drink and namesake — Coca-Cola.
With a century-old reputation and loyal fan following across the globe, Coca-Cola runs a Magento 2 website, retailing everything from Coca-Cola bottles to apparel, accessories, and collectibles for its fanbase.
Magento helps Coca-Cola provide its customers with the option to personalize products by adding their names on apparel and soft drink bottles. It also allows Coca-Cola to integrate its website with its dealer network and offer a rewards program through which customers can earn a free soft drink after a certain number of purchases through Coca-Cola vending machines.
3. The Procter and Gamble Company
With reported annual revenue of $71 billion in 2020, The Procter and Gamble Company (P&G) is next on our list of companies using Magento. Headquartered in Cincinnati, Ohio, P&G is a multinational consumer goods corporation specializing in personal care and hygiene products.
P&G’s product portfolio includes popular brands like Oral-B, Head & Shoulders, and Gillette. It uses Magento to power its B2B client portal for its suppliers to help them manage their accounts and orders online.
Although P&G’s website might not seem like one of the biggest Magento stores at face value, its product range and network of dealers worldwide make it one of the largest B2B enterprises on this list.
Magento offers unique B2B functionality like company accounts, shared catalogs, custom pricing, and private sales. It also supports integrations with ERP systems and multi-source inventory, making it an ideal choice for a globally distributed business like P&G.
4. Olympus Corporation
Established in 1919, the Olympus Corporation is a Japanese manufacturer specializing in optics and reprography products. Initially started as a microscope and thermometer manufacturing company, Olympus began manufacturing cameras in 1936 and was the first to introduce a half-frame single-lens reflex camera with interchangeable lenses.
Over the decades, Olympus has built a reputation for producing stylish and impressively compact cameras capable of producing some of the highest quality images in the industry. Today, Olympus uses Magento to power its user-friendly website supporting retail worth millions of dollars annually.
Olympus puts Magento’s multilanguage feature to use by enabling customers to choose their region and language when browsing its website. It also leverages Magento’s promotional features effectively by offering weekly deals and free shipping promotions over specific purchase values.
5. Jaguar Land Rover
Specializing in the manufacture and sale of vehicles under the Jaguar and Land Rover brands, Jaguar Land Rover (JLR) is a luxury automotive company based out of Coventry, United Kingdom.
The Land Rover brand of JLR primarily deals in vehicles with four-wheel drive and off-road capabilities. It has a rich history dating back to the 1950s, one that’s decorated with awards from the Monarchy of the United Kingdom.
Land Rover uses Magento to power its retail website for fans and consumers interested in buying branded apparel, accessories, and collectibles. It also has a separate Magento-based store dedicated to selling accessories for all cars under their brand.
Land Rover makes excellent use of Magento’s functionality and has a beautiful yet fast-loading website that offers multiple promotions and allows consumers to track orders, process returns, and make purchases online.
Formerly known as Hewlett-Packard, HP Inc. is a global enterprise that manufactures computers and printing solutions. Headquartered in Palo Alto, California, HP is the world’s second-largest computer vendor by sales as of January 2021.
As a pioneer in the tech sector, HP turned to Magento when it needed an upgrade and wanted a future-ready ecommerce solution for its Asia-Pacific division. Magento’s advanced B2B and B2C capabilities made it the perfect choice for HP that needed an omnichannel solution to operate across multiple regions and customer touchpoints.
Through a combination of Magento design services and custom development, HP now offers ‘Click & Collect’ shopping across several stores in India and delivers an attractive omnichannel shopping experience to its customers in China and Hong Kong. It also provides rewards programs on its Magento 2 website, allowing customers to gather and redeem points with their purchases.
7. Tommy Hilfiger
Founded in 1985, Tommy Hilfiger B.V. is an American clothing brand that manufactures premium apparel, accessories, fragrances, and footwear. It has a strong reputation for manufacturing trendy products made from high-quality materials.
Due to its popularity as a high-end brand and global presence spanning 100 countries, Tommy Hilfiger turned to Magento to support its operations in Australia and New Zealand. Its website leverages Magento’s promotional features effectively by offering free shipping for orders over $100 and $50 off for every $150 spent.
Tommy Hilfiger also uses Magento’s Gift Cards feature to allow its customers to buy virtual gift cards redeemable against online purchases. It also offers a customer loyalty program that entitles customers to 10% discounts across all purchases on its website.
8. AsusTek Computer
Established in 1989, AsusTek Computer Inc. (ASUS) is a Taiwanese multinational electronics manufacturer. It offers an extensive electronic product range that extends across computers, mobile phones, networking equipment, wearables, and monitors.
ASUS’s commitment to delivering innovative products is evident in its line of gaming products under the Republic of Gamers branding. When ASUS needed a platform capable of powering its B2B and B2C operations in Singapore, it turned to Magento Commerce for its flexibility.
With the help of Magento, ASUS introduced a partner program that automated paying its resellers each time they fulfilled an order sent to them from its website. It also introduced an employee purchase program that offered discounts to local businesses that bought ASUS products.
9. Harvey Norman Holdings
Harvey Norman is an Australian multinational retailer of bedding, furniture, computers, and other consumer electronics products. Established in 1982 and headquartered in Homebush, NSW, Australia, it offers several different brands under a single roof and supplies products to all demographics, including school-going children, homeowners, and businesses.
Harvey Norman is one of the biggest companies using Magento by catalog size on this list. Its catalog consists of hundreds of thousands of products, making it one of the biggest Magento stores in Australia.
Harvey Norman’s website offers a consumer-direct partner program that allows small businesses to sell their products through its website. It also provides value-add options on its product pages, enabling customers to check stock across Harvey Norman’s network of stores and estimate delivery times courtesy of Magento’s ERP integrations.
10. The Wilson Sporting Goods Company
The Wilson Sporting Goods Company is the final enterprise on our list of companies using Magento. It is an American sporting goods company founded in 1913 and based out of Chicago, Illinois. Wilson offers products for several sports, including American football, basketball, golf, tennis, and soccer.
Its website offers multiregional support allowing customers to choose their location to view products based on their country. Wilson successfully leverages Magento’s promotional features by offering several discount programs and an affiliate program.
It also allows customers to customize products before purchase and supports return requests placed through its website. Wilson uses Magento’s gift cards feature and offers its customers eGift cards redeemable against online purchases.