An astronaut in open space with a spaceship in the back

Magento SEO

From SEO basic setup all the way up to a comprehensive audit and Magento SEO strategy implementation, Staylime embraces the entire scope of Magento SEO services to bring your ecommerce site to the very top of search engine rankings.

Magento SEO audit

Staylime conducts an all-round technical audit of Magento stores to spot existing pitfalls and uncover growth opportunities, providing ecommerce businesses with a solid foundation to develop the Magento SEO strategy that works.

You need a technical SEO audit of your website to address:

  • A cracked sattelite dish

    Obvious issues

    • Your traffic isn’t growing
    • Your web store isn’t converting
    • You’re not ranking for your niche’s keywords
    • You’re experiencing high bounce rates
  • A spaceship dashboard with errors

    Hidden problems

    • You’re struggling to address the weak spots revealed by automated SEO tools
    • You’re suspecting your store has fallen under search engine penalties
  • Somebody wiping dust of a spacesuit

    Preemptive actions

    • You’re looking to assess and optimize your marketing and SEO efforts
    • You want to adjust your store to new algorithms
    • You’re planning to build an ongoing SEO strategy
    • Your new or updated store is about to go live

Our team helps companies get a 360° view of their stores by thoroughly inspecting a multitude of aspects impacting performance:

A fictional solar system
Astronaut with a raised hand
A health dashboard
A progress chart
A calculator

Actionable deliverables you can take advantage of

As a result of the audit, Staylime prepares a set of actionable deliverables you can instantly take advantage of to enhance your store’s performance.

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Express Magento SEO scan

Get a quick bird’s-eye view of your SEO with Staylime’s express Magento SEO scan service. With the help of proven third-party and proprietary tools, we will detect common issues or errors preventing your webstore from climbing high in search engines and help you find effective ways of fixing them. Fast.

Satellite with a beam

Express SEO scan is the best choice for you if:

  1. Organic traffic or sales are decreasing
  2. You’re looking to quickly analyze your store for common issues
  3. Your store must have fallen under search engine penalties
  4. You’re seeking for an expert assessment of existing Magento SEO issues

As part of the express scan, the following aspects will be checked:

  • Title, H1, meta duplicates
  • Broken links
  • Redirects to external sites
  • URL correctness
  • 301 redirects
  • Images with no alt tags
  • 500 error pages
  • Missing or empty title
  • Title, H1, meta duplicates
  • 404 pages
  • Pages with no internal links
NASA documents

Upon completion you will get a brief recommendation report with error logs.

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UI/UX & usability audit

We perform a complex UI/UX and usability audit of a store not only to increase its ranking and performance, but also to ensure better digital experience to customers and prospects.

Meticulously studying user behavior patterns and performance metrics, we provide an independent, professional perspective onto the current friction points and deliver specific recommendations on how to address them effectively.

We recommend conducting a UI/UX audit if you want to:

Progress dashboard
Health dashboard
Conversion rates dashboard
Space radar dashboard
Critical errors dashboard

Together with the Magento SEO specialist, our UI/UX experts and strategists analyze a whole range of usability aspects of the store, including but not limited to core elements, design, navigation and search, product catalogue and pages, shopping cart, order placement, media, and content.

Checkout flow Shopping cart Login Registration Guest checkout Form fields Field labels Security concerns Shipping methods Payment methods Wording Error messages
Checkout flow Shopping cart Login Registration Guest checkout Form fields Field labels Security concerns Shipping methods Payment methods Wording Error messages
Search Page design Carousels Category taxonomy Catalog breadth Category redundancy Naming conventions Visual hierarchy Dialogs Ad positioning Scope jumping Breadcrumbs Cross-selling Up-selling Search query types Touch interactions Hit areas
Search Page design Carousels Category taxonomy Catalog breadth Category redundancy Naming conventions Visual hierarchy Dialogs Ad positioning Scope jumping Breadcrumbs Cross-selling Up-selling Search query types Touch interactions Hit areas
Search snippets Pagination Filter naming Dynamic sorting Overlays Buttons Product specification Review forms Hover behaviors Spacing Category structure Touch keyboard Navigation Homepage Drop-down menus Image zoom Page structure
Search snippets Pagination Filter naming Dynamic sorting Overlays Buttons Product specification Review forms Hover behaviors Spacing Category structure Touch keyboard Navigation Homepage Drop-down menus Image zoom Page structure
Category pages Search queries Autocomplete suggestions Search results page Product page Page layout Filtering Sorting Thumbnails Comparison Loading Image gallery
Category pages Search queries Autocomplete suggestions Search results page Product page Page layout Filtering Sorting Thumbnails Comparison Loading Image gallery

Based on audit results, we provide the following deliverables to our clients:

  • Google Data Studio report

    Google Data Studio report with Google Analytics data

  • Usability checklist

    Filled-in usability checklist to pinpoint weak spots

  • UI/UX report

    UI/UX report on your current state of affairs

  • Analytic systems research report

    Analytic systems research with actionable data

  • Recommendation report

    Recommendation report, including analytics settings

Data analytics

We help companies gain valuable insights into user behavior and expectations to anticipate product trends, quickly adapt to ever-changing market conditions, and, ultimately, drive higher conversion rates through effective business decisions.

From search and traffic analytics to user behavior tracking and visualization, our team implements tailored solutions on top of industry-leading platforms and tools to serve business-specific requirements best.

Data analysis of a website is required in case you’re looking to:

  1. Define the advantages and weaknesses of the current store
  2. Assess your business progress
  3. Define and analyze traffic sources
  4. Understand the most effective marketing initiatives and figure out the best content strategy
  5. Increase ROI and conversion rates
  6. Get a chance to make strategic decisions based on data, not assumptions

We help you set up:

Adobe Analytics logo
Adobe Analytics
Google Tag Manager logo
Google Tag Manager
Google Analytics logo
Google Analytics
Google Data Studio logo
Google Data Studio
Facebook Pixel logo
Facebook Pixel
Hotjar logo
Hotjar

Basic Magento SEO

We take care of Magento SEO essentials, assisting ecommerce businesses in fine-tuning their website structure and content to increase visibility in the digital landscape.

Guided by SEO best practices, we make sure that standard search engine requirements are met and the website is indexed properly to maximize your Magento SEO potential from the very start. Basic Magento SEO is your option of choice when investing into Ongoing Magento SEO is out of the budget, or when precise organic traffic goals are not set.

As part of the Basic Magento SEO service, Staylime performs the following activities:

  • 301 redirects configuration
  • Sitemap.xml setup
  • Meta template setup
  • Semantic core formation
  • Meta tag optimization
  • Google Analytics setup
  • Google Search Console setup
  • Google My Business setup
  • Site page linking
  • Competitor analysis
  • Copywriting specs
  • Keyword infusion
  • Microdata setup
  • Response analysis
  • Pagination debugging

The service also includes advanced configuration of the MageWorx SEO Suite extension.

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Ongoing Magento SEO

With Google algorithms continuously changing, your SEO has no other choice but to evolve to match.
To help you keep up with the changes and maintain robust search engine presence,
Staylime offers an ongoing Magento SEO service.

Relying on the outcomes of the initial audit and optimization, we will work out a detailed roadmap on how to gradually build, refine, and improve your Magento SEO strategy to make the most of it for your business in the long run.

Depending on your process specifics and needs, the retainer may include the following types of activities:

Monthly
  • Key website metrics monitoring
  • Position monitoring, error correction
  • Optimization and adjustment of content and meta tags (if necessary)
  • Generation of unique text for promoted pages
  • Selection of specialized catalogs to place the website
  • Search Console monitoring
  • Project technical support
  • Speed and site indexation analysis, indexing improvement, and crawling budget growth activities
  • Analysis of data with analytics services: failures, view depth, conversion rates, etc.
  • Preparation of technical specifications for developers
  • Link buying
  • Reporting
  • Project management, meetings, and negotiations
Quarterly
  • Competitor semantic core analysis
  • Usability and user behavior analysis
  • Conversion rates analytics
  • Analysis of external reference weight, external links monitoring
  • External reference weight improvement

Conversion boost

Whether you’re a young ambitious business or a well-established company, the ultimate goal of your Magento SEO endeavors remains the same: optimize a store in a way to effectively convert prospects and occasional visitors to customers.

Combining proven SEO practices and tools, as well as our own experience, we build highly personalized, business-specific Magento SEO strategies to increase traffic and skyrocket conversion rates.

Usability audit

We detect and analyze current conversion pitfalls and errors and technical interface issues, if any.

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Hypothesis

Based on analysis results, we make data-driven assumptions and alternative scenarios on how conversion rates may be increased

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Prototyping

We generate ideas for the new interfaces and create interactive prototypes for our customers to test

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Testing

We run various tests, including A/B testing, to choose the option that work best for your website

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Tracking & evaluation

Using relevant analytics systems, we track store’s metrics to assess the effectiveness of the changes made

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