1. Essential for SEO
Google began experimenting with mobile-first indexing back in 2016 and on July 1st, 2019, they enabled mobile-first indexing for all new websites globally. While this move was initially reserved for new websites on Google Search, as of April 2021, they’ve now moved all websites to mobile-first indexing.
This means, if you aren’t using a responsive Magento 2 theme for your website, you’re guaranteed to see a drop in your organic search rankings and even experience indexation issues. If Google’s bot cannot crawl and index the mobile version of your website, you can be sure it won’t show up in search results.
Even if you’re using a Magento website with a mobile-friendly version, you must ensure all primary content matches its desktop version precisely because nearly all indexed data of a website is based on its mobile version.
Suppose you’ve designed your website to display less content on its mobile version. In that case, you will experience traffic loss since Google would be unable to gather the same amount of information from your site as it did before.
You should make your website fully responsive to ensure you can leverage Google’s indexation effectively and rank your website in Google search. Failing to do so will mean you would have to rely on paid traffic for website visitors and sales.
2. Attracts more traffic
An immediate benefit of better SEO is driving more traffic to your Magento website. With a desktop-only website, you lose out on tablet and smartphone users. While tablets and smartphones will load your website, shoppers will be forced to zoom in and out multiple times to interact and navigate website content.
A responsive website theme ensures that no matter the device, your users are presented with a version of your site that adapts to their screen readily and allows them to navigate the site effortlessly.
3. Reduces design costs
With Magento 2, you’re guaranteed to have a responsive website without spending a dollar. Moreover, thanks to the rise in popularity of responsive websites, Magento theme development services are also becoming increasingly cost-effective.
Instead of investing in multiple versions of a website, you can build a single responsive website that’s capable of adapting to various devices. It also reduces the time to deploy updates and reduces the costs of designing and implementing new changes separately for each version.
4. Simplifies maintenance
Another significant benefit of using a responsive theme is the ease of maintenance it offers compared to owning and operating multiple versions. Even if you’ve already invested in a website with a separate mobile and desktop version, the cost of building and maintaining a new responsive theme for your online store will be lower in the long term.
Multiple versions require investments into different content strategies, individual design teams, and separate analytics to track website usage metrics. This adds to the complexity of owning an ecommerce business by increasing the number of moving parts in a single operation.
Implementing a fully responsive theme design means you only need to maintain a single version of your website. You no longer need to track multiple properties in Google Analytics and Search Console.
A single website means you don’t have to worry about setting up or troubleshooting multiple redirects to get your visitors to the correct version based on their device. A responsive theme also reduces the time spent managing different websites, allowing you and your development team to focus your time and energy on other important aspects.
5. Improves user experience
A responsive Magento theme design will help you provide a better user experience to your website visitors. Unlike non-responsive themes that distort your Magento website layout when viewed on incompatible devices, a responsive theme will load your website seamlessly.
When a customer using a smartphone lands on a desktop-only website, their device loads all elements the way they are meant to display on a desktop. And unfortunately, smartphones don’t always enjoy the same resources and internet speeds as desktop devices.
When a smartphone tries to load the desktop version of a website, it downloads media far larger than its display capabilities and wastes data and processing power. When it does this on mobile devices with poor network connectivity, you can be sure that it’ll take forever for the website to load.To make matters worse, users will be forced to pinch and stretch constantly to access the website content, once the site finishes loading.
On the other hand, a responsive theme will provide your visitors with website content sized for their device, eliminating the need to zoom and scroll to view it, improving their browsing experience.
6. Boosts conversion rate
Finally, when your website is SEO-friendly, gets more traffic, is easier to maintain, and provides a better shopping experience, you can expect an increase in its conversion rates. In a digital world where the customer is king, you should focus your efforts on providing the best buying experience possible.
You should simplify the buying process and create a conducive environment that helps them make their purchase in the most effortless and stress-free manner possible. To that end, a responsive theme eliminates all unnecessary redirects and broken website elements to create a seamless shopping experience.
It also helps you gain deeper insights into your website performance and enables you to identify pain points in its design more efficiently. This will allow Magento theme designers to work closely with your marketing team to address existing issues, perform A/B tests, and implement new design strategies more efficiently to boost website conversions.