Ankerkraut
Anketkraut

Ankerkraut’s online store migration to Magento 2

Staylime performed full-cycle migration of Ankerkraut’s spice e-store from Magento 1 to Magento 2 and created a unique adaptive design.

Project summary
Services
Migration, Development, Integration, Extension customization
Technologies
Magento 2, Ubuntu, Nginx, MySQL 5.6, PHP 7, Redis, Memcached, SSL
Team
Backend Developer, Frontend Developer, QA Engineer, Project Manager, Account Manager
Solution
Online Store
Industry
Retail
Duration
3 months

Customer goals

Ankerkraut is a German manufacturer and retailer of over 100 types of savory spices.

The family-run business specializes in producing organic spice blends, sauces, syrups, oil, tea, and related accessories, and became a market leader in barbecue seasoning production.

The Customer plans to increase its productive capacities up to 5 million product units per year and improve sales significantly.

With this goal in mind, Ankerkraut addressed Staylime to migrate its online store from Magento 1 to Magento 2. Staylime was selected as a development partner thanks to a satisfied customer’s referral.
Arthur Mezhohov
Client Relations Manager, Staylime
The new solution should have:
Adaptive UX/UI design
Enhanced performance
Low load time

Solution

The designed Magento 2 solution has a modern look and feel that gives webstore visitors easy and pleasant navigation experience.

Features

Staylime developed a unique slider that allows a certain category of goods to be posted in it, thus enabling storefront owners to showcase new products, bestsellers, or discounted products.

The catalog has an enhanced Product View page with clear descriptions and costs for each product.

Users can see the cost calculated either depending on weights measured in grams or on the number of packed items they want to buy.

This facilitates the shopping process and makes the pricing more transparent.

Users can quickly find the nearest store displayed on the map thanks to the Amasty Locator that was integrated into the storefront.

Staylime developed a storefront grid module of the list of vacancies and team members that allows Ankerkraut’s content manager to update it easily.


Process

1. Migration

Staylime performed full-cycle store migration using the incremental approach, ensuring that data is not lost during migration by performing a series of test runs.

To empower a newly-designed Magento 2 e-store with better performance, we migrated only the most important data.


2. Development

The Magento 2-based solution was designed from scratch based on a lightweight blank theme using the client’s design mockups.

The design offered by Ankerkraut was beyond the default layout of the blank theme; yet, Staylime managed to create the frontend that is in line with the desired solution and compliant with Magento Frontend Developer Guide. Special attention was paid to site performance optimization and custom feature development.


3. Integration

The designed solution was integrated with major online payment systems, including PayPal and Amazon Pay, as well as the German express mail service DHL. The customer also integrated the new web store with its ERP system.


Result

Staylime delivered Ankerkraut’s online store within three months, and the customer was satisfied with the developed solution. With a new Magento 2-based store, Ankerkraut received a number of benefits:

Increased sales conversion and greater usability thanks to a modern UX/UI
Brand image improvement thanks to custom design
Maximized business potential provided by an updated Magento 2 platform and custom functionality
Lower bounce rate and increased time that visitors stay on the site

Review

We were impressed by the speed of their responses. Even if there was no immediate solution to a problem, they always completed tasks within our deadlines.

Though it will take time for clear metrics to demonstrate the impact of the project, Staylime was a successful collaborator who responded quickly to inquiries and completed complex structures with ease.

Juliane Lackner
Product Manager at Ankerkraut GmbH

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