Our team performed an upgrade to Magento 2 of a suite of Jaydee Living’s online stores, having implemented a unique design theme and new custom features to support the company’s growth strategy.
Jaydee Living Ltd is a privately owned family business specializing in recycling. Being one of the industry leaders, the customer runs multiple independent brands under one umbrella, servicing suppliers and distributors of waste, and recycling products in the UK and abroad.
Aiming to enhance performance and ensure easy browsing for mobile viewers, the customer was planning to migrate to Magento 2. The decision was also driven by the fact that Magento 1 would no longer be supported by the vendor soon, so timely upgrade to Magento 2 was an essential part of Jaydee Living’s strategic roadmap.
Jaydee Living initially approached Staylime to perform an upgrade to Magento 2 of 3 stores selling recycling bins. Having analyzed the Magento migration context and customer’s needs, we proposed to reconsider some of the existing ready-made and custom Magento extensions and get rid of the obsolete ones during upgrade to Magento 2. As the project evolved, our team also developed a unique theme for the websites to enable a one-of-a-kind look and feel for Jaydee Living’s online stores. During the course of event the customer also purchased another business with yet another Magento 1-based store.
The project goals were to:
Migrate existing Magento 1 store data to Magento 2 correctly
Increase website performance and improve SEO rankings
Scale business with new stores and drive higher conversion rates
Ensure a more consistent user experience
Appreciate all your patience and offers of support. I feel you have gone above and beyond and thus would like to use yourselves.
Running on the latest Magento 2 version, the new Jaydee Living’s websites now boast a custom Magento theme and provide for a smooth and consistent user experience across web and mobile platforms.
We also enhanced the new stores with custom features:
Databases of 4 standalone websites were gradually subjected to migration to Magento 2. Using the Aheadworks’ Blog extension as a base, we created a script to transfer Jaydee Living’s blog content to the new platform.To facilitate further incremental migration with no data loss, our team installed the triggers.
Staylime successively delivered backends for the entire Jaydee Living’s website suite from scratch with custom functionality that catered to the needs of the customer’s business.Before taking on development, we thoroughly revised the extensions in place and came up with a proper list of necessary modules, both custom-built and third-party, to be installed on Magento 2.
Our team developed a unique Magento theme for the customer’s flagship store — Recycling Bins — to be used as an installable theme package for all other stores.Despite the fact that the customer had doubts about developing a unique Magento design theme from scratch rather than to use a ready-made third-party theme, we convinced him of doing the former, as he could then deploy the custom theme to all 5 websites with fewer efforts given that only minor changes to the style shall be introduced. This approach allowed the customer to keep expenditures at bay while retaining all the benefits of having a custom theme on all 5 stores and being able to slightly customize the design of each store to his liking. Ultimately, the customer got:
Our team took care of the current state of Magento SEO affairs, having meticulously migrated all the settings, URLs, and tags to the new sites.Prior to deployment, we carried out a thorough pre-live SEO check for each website to ensure its consistency with previous versions and preserve the rankings in search engines.
After a year of cooperation, the Jaydee Living’s upgrade to Magento 2 was successfully completed: our team has deployed all 5 websites to production.
Staylime continues collaborating with Jaydee Living, actively discussing and planning the next steps for further website enhancement and development.
Staylime successfully handled a project management transition and offer attentive customer service. The new site processes orders much quicker and has received positive feedback from clients.