Magento is the ultimate ecommerce platform offering advanced functionality, unrivaled performance, and complete control right out of the box. Despite being an open-source platform, it provides advanced features rivaling those provided by most paid, premium solutions on the market. Magento is completely adaptable and can be customized to suit businesses of all sizes across all industries. Many leading global brands like Nike, Coca-Cola, Nescafe, and Landrover use Magento to power their online stores.
Being an open-source platform is one of the main reasons for Magento’s success. By allowing royalty-free access to download, use, and modify the code, Magento enables everyone from a lone entrepreneur to a large-scale enterprise to use its platform. Developers can modify, customize, and distribute the code to their advantage, encouraging further technological advancements and incentivizing innovation. This freedom has helped Magento develop a massive global community of developers, project managers, and merchants that use the platform and contribute to its growth.
Reasons to use Magento
Here are several reasons to use Magento:
- Security. When choosing an ecommerce platform, security is one of the main concerns of every store owner. Magento has some of the most robust security measures to make it easier for merchants to operate their stores. Magento adheres to the industry standards by setting strict content security policy headers for stores running versions 2.3.5 and above. Secure headers help protect stores from common vulnerabilities like cross-site scripting and clickjacking. Magento stores’ file systems are always secure as the webroot is set to the pub/ directory, preventing website visitors from accessing the file system’s sensitive areas.
- Admin panel. One of the reasons to use Magento is its feature-rich and user-friendly admin panel. A store manager can do everything from processing orders and refunds to generating reports related to sales, tax, and web traffic from the backend admin panel.
- Order management. Magento’s order management capabilities are second to none, supporting the creation of orders from the backend, printing of packing slips, shipping labels, and invoices. When it comes to managing a catalog, it supports nearly every type of product and is capable of handling large-scale inventories.
- Performance. With so much functionality on offer, one might expect that it comes at the cost of performance. Magento stores are built for performance and come with different modes of operation like developer mode, default mode, and production mode that can be set manually by store admins. Using the production mode for live websites generates static content in advance to boost a store’s performance when serving content to live traffic. In addition to this, Magento stores are natively designed to use Varnish for full page cache instead of the filesystem or database. Varnish is a powerful HTTP accelerator that sits in front of a webserver and caches static data to deliver near-instant page load speeds. It’s one of the main reasons why even large Magento stores have ultra-fast page load speeds.
- Customizability and extensibility. As a platform designed for a global community, Magento does full justice to its reputation for customizability. Extensibility has been a priority through every aspect of its development. Magento packages its core tasks in discrete modules, allowing the extension of its functionality using custom code. By allowing extension of functionality without touching the core code, Magento encourages programmers to develop and innovate without risking its code’s integrity. As a result of its extensibility, Magento also becomes future-proof to a certain extent. You can integrate with many popular third-party services, including database applications, shipping, transportation, and payment gateways right out of the box. And for those that aren’t natively supported, integration with third-party services is possible using extensions.
- SEO. As far as SEO features are concerned, Magento comes packaged with all the basics. Magento store admins have complete control over creating friendly URL structures, URL rewrites, sitemaps, meta-tags, and meta-descriptions, etc., for their website. Magento stores even have a structured data markup based on schema.org standards added by default to product templates. This default data markup makes it easy for search engines to crawl and include products with “rich snippets” in product listings.
- Mobile optimization. A significant pain point for many online merchants is building mobile-friendly websites. Magento comes mobile-ready with a default theme that’s completely responsive and mobile-friendly, making it possible to operate a store without additional investments. For those who wish to take things a step further, the Magento PWA studio helps developers build progressive web applications for Magento stores that can operate like native applications. A PWA website provides the benefits of having a mobile-friendly website that’s indexable and compatible with multiple devices.
Being completely customizable, secure, stable, and feature-rich makes Magento one of the best ecommerce platforms on the market today.